DJEEG'N: A/W 2014 Ad Campaign

If you've been following my blog since the beginning, then you might remember me blogging about the new Parisian designer label called Djeeg'n (pronounced as Jee-gan). If not, you may read my previous posts about them here and here.

One perk of being a blogger is that I am in control of who and what I want to feature on my blog. If I was working for an advertising agency, I would have no choice but to do the job and advertise people, places, products, and companies regardless of whether or not I believe in them. However, since I own my blog and therefore I am my own boss (so to speak), everything is up to me.

All of the brands/stores I blog about are ones that I personally like and believe in. I would feel like I'd be doing my readers a great injustice if I were to promote things that I didn't even like.

The reason I've chosen to blog about Djeeg'n repeatedly is because I truly believe in the brand and the message that it stands for, which basically encourages people to be who they really are and to stop conforming to the "norms" in order to fit in. Oftentimes, we strive to act in certain ways in order to be accepted or in order to please the people around us. Djeeg'n wants us to live our lives based on our natural talents and abilities, rather than forcing ourselves to shine in areas we know are not necessarily our forte. As the brand itself puts it, "happiness is much more easily achieved when you try to focus on your innate capabilities and develop the talents that you have a natural knack for!".

With that being said, I am very happy to announce that I have been chosen by Djeeg'n to be one of the very few bloggers to unveil their upcoming collection for A/W 2014 by releasing exclusive photos of their ad campaign.

Without further ado, here's a sneak peek at their upcoming collection.

Before I end this blog post, let me give you all a little more information about Djeeg'n in order to familiarize yourselves with the brand.

• ON THE NAME:
• The name of the brand is inspired by a Wolof word (a language spoken in West Africa) that means woman. 
• Djeeg'n itself is inspired by the Wolof term Djiguën, however, it is in fact a combination of three different languages that represent the three major cities their company is founded upon: Paris, NYC, and Senegal. Dj(French), ee(English), and gan(African) is how their founder has incorporated the different dialects of three different cultures.

• ELEMENTS OF THE BRAND:
• The pillar of the brand is women; they want to provide high-quality clothing that is sophisticated, effortless, chic, and ultimately empowering. Their creative director aspires to differentiate the brand form other high end designers through her playful usage of more experimental textures and bolder colors.

For even more details, visit the Djeeg'n website by clicking here.

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